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Google Ads API Integration

Hello Recruiters is a recruitment marketing agency based in the Netherlands. We

plan and manage paid advertising campaigns on Google Ads and Meta Ads for

employers looking to fill open vacancies, primarily in the German-speaking

market.


Purpose of our application


We operate an internal application that accesses the Google Ads accounts we

manage through the Google Ads API. This application is used exclusively by our

own team of three. It is not sold, not distributed, and not available to any

external user.


The application serves two purposes:


1. Offline conversion imports

Applications generated by our campaigns are processed further in our clients’

applicant tracking systems. That is where the information appears on whether an

application was qualified, whether an interview took place, and whether a hire

was made. Our application uploads this status back to Google Ads as an offline

conversion, so that campaigns optimise towards qualified applications rather

than raw form submissions.


2. Automated reporting

Performance data from the accounts we manage is read on a schedule and written

into our reporting dashboards, replacing the manual export of campaign data.


Data handling

Only the technically necessary fields are transmitted to Google: the Google

Click ID or hashed contact identifiers, the conversion action, the timestamp and

the conversion value. Application documents, free-text data and special

categories of personal data are never transmitted. Data is not sold and not

shared with third parties.


Processing takes place on behalf of our clients under a data processing

agreement. Further information can be found in our privacy statement.


Contact

Hello Recruiters

kevin@hellorecruiters.nl

REFERENTIES

Dit is wat onze klanten ervaren

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Bij Hello Recruiters zorgen we ervoor dat jouw vacatures de juiste mensen bereiken. Met onze ervaring in online marketing en een meertalig team, brengen we geschikte kandidaten direct naar je toe.

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